As part of its Official Sponsor of Sightseeing (OSS) campaign, Transitions Optical has launched a Sight of the Day Photo Contest to encourage consumers to think about the importance of their vision in their lives. Participants can visit SeeMoreSights.com to upload photos of meaningful everyday moments–along with a brief description–for a chance to win various sight-seeing prizes.
Starting with a base $20,000 donation made to Optometry Giving Sight through the Transitions Healthy Sight for Life Fund, an additional 25 cents donation will be added for every photo uploaded to the contest. To bring further attention to eye health issues, all of the photos submitted to the contest will be revealed together in October 2012 in observance of World Sight Day.
Industry professionals are encouraged to participate and leverage the contest to promote the importance of vision in their own communication efforts. Materials to promote the Sight of the Day Photo Contest are available through the Transitions trade portal, Transitions.com/Pro and include a downloadable/printable counter card and a Facebook tab/content.
“Whether it’s a picnic outside with family or a trip to the Grand Canyon, healthy sight plays a significant role in helping us connect with the breathtaking moments we experience every day,” says Sherianne James, director, North American Marketing, Transitions Optical. “With the Sight of the Day Photo Contest, we’re asking consumers to think further about how important proper vision care is in all of our lives.”
Each photo submitted to the Sight of the Day Photo Contest–which will run through September 30–will be automatically entered to win weekly, first, second or grand prizes. Participants can win:
• Weekly prizes of personalized Shutterfly gift totes
• A second prize $1,500 American Express gift card
• A first prize trip for four to Hawaii
• The Ultimate Sightseeing Dream Vacation–which includes a 10-day National Geographic Galapagos Island Excursion
