Practice Metrics

How Many US Adults Are Planning to Have an Eye Exam Soon?

Some 19.6 percent of US adults said they were planning to have a comprehensive eye examination in the next three months in The Vision Council’s December 2011 Consumer Barometer report. That figure is slightly up from 2010, when 18.9 percent said they were planning to have an eye exam in the following three months.

It’s time to review your recall system. Here are the three steps you should implement today:

Step 1: Move to a pre-appointing system. It is the most effective of the recall systems.

Step 2: Integrate your pre-appointing system with one of the practice management software programs to help you effectively manage your recalls.

Step 3: Ask each patient for their preferred communication approach. Is it US Mail, e-mail, text message or some other format? You need to know this for each patient and use the preferred method with each patient.

Combining these three steps helps your patients to follow through and come into your office for care.

To Top
Subscribe Today for Free...
And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.