New This Week
Eye2 Zone: Trying Out Google Glass, Showcasing Electronic Eyewear
Jobson Editor Andrew Karp highlights a host of innovations in electronic eyewear displayed at the Eye2 Zone at Vision Expo East. Kevin Wheat, OD, discusses the present uses and future potential of Google Glass, and he provides an informative orientation session to first-time Glass wearer Margery Weinstein, ROB Managing Editor. John Bonizio, owner of Metro Optics, explains why he enthusiastically showcases electronic eyewear in his four optical stores in New York City.
>>READ MORE >>
Software Solutions/EHR
Use EHR as an Effective Patient Education Tool
By Duane Wires, OD
A key goal of health care reform is to improve patient outcomes, and getting patients engaged in their treatment plans is a critical component in that process. Your EHR system can help you achieve that–if you learn to optimize it. >>READ MORE>>
Ophthalmic Lenses
Custom Marketing Tool: Transitions Online Marketing (TOM) Tool
By Chad Waggoner, OD, and Kimberly Manthe, ABO
The Transitions Online Marketing (TOM) tool can help you create customized marketing materials online that reinforce your practice brand and effectively reach patients.
>>READ MORE>>
Finances
Patient Financing: Communicate the Message, Facilitate the Purchase
By Gina M. Wesley, OD, MS, FAAO
Providing patients with financing options is a welcome service that can boost revenues. A provider rep can help to train your staff to make effective presentations.
ROB Fast Fact
How Long Have Your Patients Been Wearing the Same CL Brand?
Many of your contact lens patients may need an update on their brand of contact lenses. Some 44.5 percent of respondents to Jobson Optical Research’s 2013 Contact Lens Wearers Insight Survey say the contact lens brand they are currently wearing is the brand they have always worn regularly, while 36.8 percent say they used to wear another brand regularly, but then switched to the brand they currently wear.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating patients on the latest contact lens technologies.
In Brief
CooperVision WebSystem3 Launch: Eye Care Prime Premier Digital Marketing
Eye Care Prime Premier, introduced by CooperVision through its subsidiary WebSystem3, offers digital marketing services to eyecare practices throughout the US. Eye Care Prime Premier provides each practice with a personal marketing consultant who will develop a customized integrated marketing approach to assist with acquiring, retaining and engaging patients.
>>READ MORE>>
EyeCarePro Announces Sponsorship of CE-Israel Optometry
Known for its online marketing services and virtual conferences (SiB and CEiB), EyeCarePro is now expanding its educational programs by sponsoring CE Israel Optometry, two upcoming, live continuing education programs that will be held in Israel and combined with cultural and historic tour activities.
Challenge –> Solution
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Practice Challenge…
What new instrumentation should I invest in?Adding new instrumentation to your practice is a big decision. You must consider your patients’ needs, but also your ability to break even, and then profit, from the investment. Here is how some of our contributors have handled this challenge.
…Practice Solution
- Corneal Topographer: Elevate Care and Profits
- Updated Refraction Instrumentation: Take Exam Experience to Next Level
- Instrumentation: A Major Expense–But a Practice Builder
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
