New This Week
Communicate Effectively with Patients
Amir Khoshnevis, OD, and Mike Rothschild, OD, discuss how they use electronic communications to differentiate their practices and raise the level of care they provide.
>>READ MORE>>
Staff Management
Create a System to Build a High-Performing Staff
By Chad Fleming, OD, FAAO
Build an efficient, high-performing staff by creating a system for recruiting, screening and interviewing potential new employees.
>>READ MORE>>
Finances
Purchase an Established Practice–and Grow It
By Dave Anderson, OD
Purchasing a long-established practice offers local name recognition and a ready-made patient base. Leverage these pluses in your growth plan.
>>READ MORE>>
Practice Management
Offer Convenience & Self-Scheduled Exams with a Mobile App
By Carmela Abraham, OD
An app lets patients use their phone or tablet to view the services you offer, schedule appointments and order replacement CLs.
>>READ MORE>>
ROB Fast Fact
EHR Implementation: Where Does Optometry Stand?
There’s room for improvement in the number of ODs who have implemented electronic health records in their practice, the State of the Optometric Profession, a report sponsored by Essilor and VisionWeb, suggests: “As of 2012, some 49 percent of ODs reported using an EHR system in their primary practice, up from 41 percent in 2011. An additional 18 percent of ODs indicated they plan to add EHR during the current year.”
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how to best optimize use of EHR in your practice.
In Brief
Google Update: Mobile-Friendliness Affects Search Listings
On April 21, Google began using the ability of web sites to accommodate mobile devices as a factor in search list rankings.
Is your practice web site ready for this change? Here are three articles in ROB that explored how to ensure your practice web site is accessible and easy to use on smartphones and tablets. >>READ MORE>>
National Sunglasses Day: The Vision Council Launches Online Portal
To raise awareness for National Sunglasses Day on June 27, 2015, The Vision Council has launched an online portal that provides access to marketing materials for retailers and eyecare providers. In addition to this, the Vision Council has just announced that they have resumed a partnership with Lifetime Fitness to reach consumers directly in promoting the importance of UV protection. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How can I educate my patients about the need for sunwear?Educating your patients about the need to wear sunglasses, or glasses with adaptive lenses, to protect against ultra-violet radiation, is essential. Here is how three ROB contributors recommend doing this.
…Practice Solution
- Educate Your Patients: Sunglasses Are for All Year
- Drive Home Risks of UV Exposure
- Take Rx Sunwear Sales to the Next Level
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
