New This Week
Walk Your Patients Through Their Office Visit
Katie Gilbert-Spear, OD, MPH, owner of Sight & Sun EyeWorks in Pensacola, Fla., changes processes and layout in her office frequently to keep the experience fresh. She recommends getting staff on board with shared goals, systematic cross-training and a gradual roll-out to make changes happen smoothly.
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Medical Eyecare
Nine Ways to Market Your Medical Eyecare
By Troy Humphreys, OD, FAAO
Educating patients on the full scope of optometry changes perceptions and increases the services you provide. Let patients know you do more than glasses and contact lenses. >>READ MORE>
Practice Management
Build Your Practice with Optometric Alliances
By Dave Anderson, OD
Optometric alliances can allow for financial savings, educational and networking opportunities. Learn how to choose and optimize these organizations to build your practice. >>READ MORE>>
Marketing
Five Memorable Practice & Community Events
By Maria Higgins, OD
Well planned, targeted practice events can enhance your practice brand, excite existing patients, and even draw in new ones. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Serve More Low Vision Patients
You an opportunity to educate low vision patients about your services, and the need for regular visits to your office, The Vision Council’s 2015 VisionWatch Low Vision Study suggests. Sixty-one percent of low vision patients had an eye exam within the last year, while 22 percent had an eye exam in the last 1-2 years, and 7.3 percent had an eye exam 3-5 years ago. Some 2.7 percent had an eye exam five, or more, years ago, and 7 percent can’t remember when they last had an eye exam, or have never had an eye exam at all.
Click HERE to read more on serving low vision patients from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
OD Excellence Announces New Patient Generation Program
OD Excellence (ODX) has entered into a lead generation and targeted outreach program with Sinclair Marketing Group. This agreement provides access to digital marketing assets, free production of all campaign elements and advanced analytics.
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Frames Data Launches Canadian Products
Frames Data has announced an expansion to serve the Canadian marketplace. Two new products are planned which will provide subscribers with frame information from Canadian manufacturers and distributors, with pricing in Canadian dollars. >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I better market my practice?With an ever-expanding number of competitors down the street, and online, creatively capturing prospective patients’ attention is essential. Here is how three of our contributors are doing just that.
…Practice Solution
- Generate Unique Marketing Messages with a Creative Team
- Seize Marketing Opportunities with Secondary Holidays
- Grow Your Patient Base–with an Effective Referral System
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
