New This Week
ICD-10: Embrace a Tool that Elevates Patient Care
Scott A. Jens, OD, FAAO, CEO of Revolution EHR, encourages colleagues to embrace ICD-10 as a tool to create and electronically reference highly detailed notations of your diagnoses. This elevates patient care—if the doctor is hands-on and if staff is onboard, as well.
>>READ MORE >>
Ophthalmic Lenses
Blue Light Risk: Educate Patients on Protecting their Eye Health
By Mary E. Boname, OD, MS, FAAO
Blue light from electronic devices and light bulbs is increasingly prevalent in our lives—and part of blue light can be harmful. Educate your patients and guide them to products that protect their eyes from potential damage.
>>READ MORE>>
Medical Eyecare
Practice Differentiator: Vision Therapy Specialty
By Carla Adams, OD, MEd.
Developing a vision therapy specialty can be a practice differentiator and profit builder. Included: A Get-Started Resource with articles and videos from ROB contributors.
>>READ MORE>>
Managed Care
Promotional Opportunity: New Insurance Provider Program
By Stuart J. Thomas, OD,
and Ellen Byrum-Goad, LDO
Managed care promotional programs offer visibility and cost savings for participants.
Here is one practice’s experience.
>>READ MORE>>
ROB Fast Fact
Why Do Parents Take Their Child to the Eye Doctor?
You should build relationships with local school nurses and pediatricians, based on findings from the 2014 Vision Council VisionWatch Parent Child Vision Care Report. About one out of every six parents that have taken their children for an eye exam in the past 24 months did so based on the recommendation of a physician while over 10 percent did so based on the recommendation of an educator or teacher, the study reports.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating parents on the importance of annual eye examinations for children.
In Brief
New: Expanded Parameters for ACUVUE OASYS for ASTIGMATISM
Johnson & Johnson Vision Care announced that effective April 15, 2014, ACUVUE OASYS Brand Contact Lenses for ASTIGMATISM will be available in more parameters, providing doctors with a range of options to provide coverage for 98 percent of spherical and astigmatic patients.
>>READ MORE>>
Transitions Optical Introduces Mandarin Bilingual Diagnosis Guide
Transitions Optical is adding to its bilingual eyecare guide series with a new tool to help English-speaking eyecare professionals enhance communication with Mandarin-speaking patients during the diagnosis of an eye disease
or vision problem.
Challenge –> Solution
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Practice Challenge…
What new instrumentation should I invest in?Adding new instrumentation to your practice is a big decision. You must consider your patients’ needs, but also your ability to break even, and then profit, from the investment. Here is how some of our contributors have handled this challenge.
…Practice Solution
- Corneal Topographer: Elevate Care and Profits
- Updated Refraction Instrumentation: Take Exam Experience to Next Level
- Instrumentation: A Major Expense–But a Practice Builder
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
