New This Week
Power Up Your Optical Dispensary, Part III: “Personnel Sets Us Apart”
Mark Hinton, of eYeFacilitate, says language makes a difference. How you refer to your staff—and how they view themselves—is critical to practice success. Think of your staff as team members, or even as members of your board of directors, and yourself as CEO, then measure the rewards. >>READ MORE and Download Staff Meeting Discussion Points >>
Practice Management
Profit with a Specialty: Vision Therapy
By Jenna Williams McDermed, OD, FCOVD
Vision therapy is a profitable specialty that brings families into your practice—to stay. Here are key steps to build that specialty. >>READ MORE>>
Medical Model
Revenue Annuity: Treating Macular Degeneration
By Jeanmarie Davis, OD
For low upfront costs, you can add comprehensive macular degeneration care to your practice services and tap an immediate revenue stream. >>READ MORE>>
Coding & Billing
Know Your Billing and Coding: Dry Eye
By Eric Botts, OD
Learn easy billing and coding tips to make dry eye treatment a profitable part of your practice.
>>READ MORE>>
ROB Fast Fact
How Long Does it Take Patients to Fill Out Paperwork?
A majority of respondents (70.9 percent) to Jobson Optical Research’s 2011 The Waiting Game report said that it took them about 10 minutes or less to complete the paperwork for their last eye doctor appointment in total. Only 5.9 percent said that it took them longer than 10 minutes to complete all of the paperwork, and 15.4 percent said that they didn’t have to fill out any paperwork.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on creating a quick lifestyle questionnaire to preset your patients for care.
In Brief
Vistakon Reveals Celebrities in 2012 ACUVUE 1-Day Contest
VISTAKON Division of Johnson & Johnson Vision Care, Inc., and the makers of ACUVUE Brand Contact Lenses, revealed the 2012 celebrity ensemble for this year’s “ACUVUE 1-DAY Contest.” >>READ MORE>>
Explain Lens Benefits with Eyemaginations Videos from Hoya
Eyemaginations will distribute videos and animated features from HOYA Vision Care for ECPs to use to explain lens benefits to patients. >>READ MORE>>
ROB Poll Results
Readers Say they Are Comfortable and Competent Providing Medical Eyecare
Asked about their level of comfort and competency providing medical eyecare, 61 percent of ROB readers said they possess a high level of comfort and competency, while 35 percent describe themselves as moderately comfortable and competent at providing medical eyecare. Four percent are not comfortable or too competent yet at providing medical eyecare, and describe themselves as still learning.
