New This Week
Making the Transition: OD Student to OD Practice
With Matt Geller, OD
The founder of OptometryStudents.com and NewGradOptometry.com discusses how to build a successful owner-associate relationship at the start of an optometry career. >>READ MORE>>
Finances
Four Web Site Tune-Ups that Increase Patient Visits
By Nancy Rausman
Your web site can be a powerful tool to increase patient visits. Fine-tune four areas–then measure your gains.
>>READ MORE>>
Finances
Better Before Cheaper: Profit by Investing in Quality
By Ken Krivacic, OD, MBA
Improving quality and patient satisfaction—and not just cutting costs–is the best route to practice profitability. Three key areas to upgrade: new instrumentation, one-day CLs, better office flow.
>>READ MORE>>
Practice Management
The State of the Optometric Profession: Technology
By ROB Editors
High-tech instrumentation enables quicker diagnosis and management of ocular disorders. Read this excerpt from a major report on optometry’s role now and in the future—and download the entire report.
>>READ MORE>>
ROB Fast Fact
Growth of AMD: How Many More Cases Should We Expect?
Medical eyecare that addresses age-related macular degeneration will be in ever greater demand, statistics cited by the National Eye Institute suggest: “By 2050, the estimated number of people with AMD is expected to more than double from 2.07 million to 5.44 million. White Americans will continue to account for the majority of cases. However, Hispanics will see the greatest rate of increase, with a nearly six-fold rise in the number of expected cases from 2010 to 2050.”
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how to best serve patients with chronic medical conditions in the new environment created by healthcare reform.
In Brief
AOA Releases New Resources to Support ICD-10 Transition
The American Optometric Association has released resources to support optometric practices’ transition to the ICD-10 coding system. >>READ MORE>>
AIR OPTIX COLORS: Launches “The Color Squad”
Alcon announced that “The Color Squad” will headline the promotion of its AIR OPTIX COLORS contact lenses this year. The team includes fashion stylist Ilaria Urbinati, hair stylist Lacy Redway and make-up artist Scott Barnes.
Challenge –> Solution
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Practice Challenge…
How can I use mobile technology to educate patients?Educating your patients about their diagnoses, and the best way to care for their eyes, is essential. Mobile devices like tablets and smartphones are making this challenge easier. Here is how three contributors use this new way of communicating to improve patient education.
…Practice Solution
- Use Tablets to Share External Eye Photos with Patients
- Guide Your Low Vision Patients Through New Apps
- Mobile Communications with Patients: Expand Access, Maintain Limits
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
