ROB Archives

April 15, 2015

New This Week

Making the Transition: OD Student to OD Practice

With Matt Geller, OD

The founder of OptometryStudents.com and NewGradOptometry.com discusses how to build a successful owner-associate relationship at the start of an optometry career. >>READ MORE>>

Finances

Four Web Site Tune-Ups that Increase Patient Visits 

By Nancy Rausman
Your web site can be a powerful tool to increase patient visits. Fine-tune four areas–then measure your gains.
>>READ MORE>>

Finances

Better Before Cheaper: Profit by Investing in Quality

img1By Ken Krivacic, OD, MBA
Improving quality and patient satisfaction—and not just cutting costs–is the best route to practice profitability. Three key areas to upgrade: new instrumentation, one-day CLs, better office flow.
>>READ MORE>>

Practice Management

The State of the Optometric Profession: Technology

By ROB Editors

High-tech instrumentation enables quicker diagnosis and management of ocular disorders. Read this excerpt from a major report on optometry’s role now and in the future—and download the entire report.
>>READ MORE>>


 

ROB Fast Fact

Growth of AMD: How Many More Cases Should We Expect?

Medical eyecare that addresses age-related macular degeneration will be in ever greater demand, statistics cited by the National Eye Institute suggest: “By 2050, the estimated number of people with AMD is expected to more than double from 2.07 million to 5.44 million. White Americans will continue to account for the majority of cases. However, Hispanics will see the greatest rate of increase, with a nearly six-fold rise in the number of expected cases from 2010 to 2050.”

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how to best serve patients with chronic medical conditions in the new environment created by healthcare reform.

In Brief

AOA Releases New Resources to Support ICD-10 Transition

The American Optometric Association has released resources to support optometric practices’ transition to the ICD-10 coding system. >>READ MORE>>

AIR OPTIX COLORS: Launches “The Color Squad”

img1Alcon announced that “The Color Squad” will headline the promotion of its AIR OPTIX COLORS contact lenses this year. The team includes fashion stylist Ilaria Urbinati, hair stylist Lacy Redway and make-up artist Scott Barnes.

<<READ MORE>>

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