New This Week
New Modes of Practice: Specialty Services, No Optical
Miki Lyn D’Angelo, OD, and Jessica Fulmer, OD, FAAO, have opened a specialty practice with a different concept: all vision therapy, medical services and contact lenses, but no optical. Their business model has dramatically lower costs, and their referral stream from local doctors and optical shops is enhanced because they do not sell eyeglasses. >>READ MORE>>
Innovation in Practice
Innovation and the Role of Habit
By Mark Wright, OD, FCOVD, ROB Professional Editor
To create a culture of innovation in your practice, examine the habits by which you function. Then strategize ways to alter those habits to embrace innovation as a way of life. >>READ MORE>
Diagnostic Instrumentation
Maximize Instrument Use to Enhance Care & Profitability
By David I. Geffen, OD, FAAO
Maximize the use of each instrument to benefit patients, and add to practice profitability. >>READ MORE>>
Finances
Use a P&L Statement to Track Performance and Grow Your Practice
By Ken Krivacic, OD, MBA
A profit and loss statement is the best measure of how your practice is performing financially. Learn how to create one, and how to use it to guide growth. >>READ MORE>>
ROB Fast Fact
Use POP Materials to Boost Sales of Children’s Eyewear
Point-of-sale materials are a great help when selling children’s eyewear, findings from Jobson Optical Research’s 2015 Selling Eyewear to Children report suggest. Thirty-one percent of independent eyecare professionals responding to the survey cited POP as “most helpful” when selling children’s eyewear. Some 27.3 percent said promotions were most helpful, and 12.1 percent cited special premiums as most helpful. Some 8.1 percent cited “vendor partnering on trunk shows, ad promotions, and/or in-school participation/demos as most helpful, while 5.7 percent cited giveaways, and 15.8 percent cited “other.”
Click HERE to read more on effectively using point-of-sale materials from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
Alcon Commits $2 Million to Think About Your Eyes
Alcon announced its second year of support for the Think About Your Eyes public awareness campaign. Alcon has committed a total of $4 million to Think About Your Eyes since 2014. >>READ MORE>>
Academy 2016 Anaheim Educational Program Announced
The Academy of Optometry announced the educational program for its 95th meeting Nov. 9-12, 2016, at the Anaheim Convention Center in Anaheim, Calif.
<<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I better market my practice?With an ever-expanding number of competitors down the street, and online, creatively capturing prospective patients’ attention is essential. Here is how three of our contributors are doing just that.
…Practice Solution
- Generate Unique Marketing Messages with a Creative Team
- Seize Marketing Opportunities with Secondary Holidays
- Grow Your Patient Base–with an Effective Referral System
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
