New This Week
With Maria Higgins, OD
Featuring all independent frame lines, and adding an art gallery to your office, can set your practice apart from the run-of-the-mill. Portrait of a unique independent practice located in a downtown historic district. >>READ MORE>>
By David I. Geffen, OD, FAAO
Opportunities are growing in co-managing the 90-day cataract post-op care period. Discussing premium IOLs with patients, and carefully coding and billing, makes this a powerful profit center for your practice. >>READ MORE>>
By Chad Fleming, OD, FAAO
An employees-only page on your practice web site is an effective training and management tool. Use it to minimize your repetition of instruction and clarify changing procedures and practice goals.
Establishing protocols for communication and appearance provides your patients with a clear sense of the medical services and optical solutions you offer.
ROB Fast Fact
You have an opportunity to expand your medical eyecare services, and educate patients about the eye health monitoring and treatment you provide. More than 30 percent of Americans diagnosed with diabetes have some form of diabetic retinopathy, according to the National Eye Institute, a part of the National Institutes of Health. This translates to an estimated 7.6 million Americans with the condition.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how to turn diabetic retinopathy services into a practice builder.
ECP University (ECPU), an educational solution to develop best practices and deliver growth through in-person, online and distance learning for dispensers and dispensary managers, will offer new training to help dispensers prepare for the American Board of Opticianry (ABO) Basic Certification Exam.
CareCredit has introduced a digital card, enabling mobile payment functionality for all CareCredit cardholders and providers. <<READ MORE>>
Challenge –> Solution
How can I use mobile technology to educate patients?
Educating your patients about their diagnoses, and the best way to care for their eyes, is essential. Mobile devices like tablets and smartphones are making this challenge easier. Here is how three contributors use this new way of communicating to improve patient education.
- Use Tablets to Share External Eye Photos with Patients
- Guide Your Low Vision Patients Through New Apps
- Mobile Communications with Patients: Expand Access, Maintain Limits
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO