Help Us Build a Coding and Billing Resource
By Mark Wright, OD
Instrument Integration: Overcoming the Tower of Babel Syndrome
By Wes Strickling
The future of optometry looks sleek and paperless, a world where all the diagnostic data you need is at your fingertips and you can summon patient records in seconds.
We’re not there yet, though. For now, ODs who want to upgrade their practice software or hardware are still finding it tough to make everything work together. What’s the point of having patient data in digital form if you can’t access it and add to it with just a few keystrokes on a computer?
Duration of Office Visits
By Thomas F. Steiner
The following are excerpts from the Duration of Patient Visits Survey, conducted in December 2009 by Practice Advancement Associates on behalf of the Management & Business Academy™ for Eye Care Professionals (MBA), sponsored by CIBA VISION and Essilor. For complete survey results: www.mba-ce.com.
Once They Try it…They Like It!
By Leslie Gallagher, OD, FAAO
EASE Study: Use of Trial CLs for Frames Selections = More CL Fits
Would you like to add 100 new contact lens patients to your practice per year, above the number you’re already adding? How about making those 100 patients the best patients of them all: those who wear both contact lenses and spectacles?
Reader’s Forum:Pricing Frames Profitably in a Managed Care Environment
By Jay Binkowitz
Have you adopted a business philosophy that supports profitability with managed care? If not, you may be losing money on your frames, and you don’t even know it.
Many practices still rely upon a three-times-wholesale mark up formula, a 15-year-old philosophy that was common before managed vision care became the formidable force it is today. How about those of us that are not marking up three times? Are you an OD who believes that you will make more money simply by filling up the appointment book and seeing more patients? With the wrong mark-up philosophy, you will be losing more money.
Price Frames to be Profitable in Today’s Managed Care Environment
By Jay Binkowitz
Have you adopted a business philosophy that supports profitability with managed care? If not, you may be losing money on your frames, and you don’t even know it.
Many practices still rely upon a three-times-wholesale mark up formula, a 15-year-old philosophy that was common before managed vision care became the formidable force it is today. How about those of us that are not marking up three times? Are you an OD who believes that you will make more money simply by filling up the appointment book and seeing more patients? With the wrong mark-up philosophy, you will be losing more money.
