The American Optometric Association (AOA) has launched a new web site to better serve its members and the profession. The new site features responsive design, an enhanced Doctor Locator, and a single sign-on for many AOA features. The new site keeps the same URL, www.aoa.org.
AOA President Ron Hopping, OD, MPH, said, “We proactively engaged our members as the site was under development to ensure that the navigation would be user-friendly, and that we were reflecting the progress AOA has made as an organization since the first site was launched in 2003.”
According to AOA executive director, Barry Barresi, OD, PhD, the launch is the first phase of a series of upgrades and enhancements that give members the online access they need to resources essential for professional development and current best practices in practice management. “It was a priority to incorporate responsive design, which automatically formats content for any device including desktop, tablet or smartphone. This is essential for how all of us are living our lives now,” Dr. Barresi says.
Additional convenience has been added by providing a single sign-on for several popular services including EyeLearn online continuing education resources, Optometry’s Career Center, and AOAExcel.
In the coming months, sections of the site will continue to be developed. Ongoing enhancements for the AOA’s online store, branded as AOAMarketplace, will include an expanded product selection and an improved customer experience. The area of the site dedicated to providing the public and patients with information about common eye conditions will be updated in the future as well.
