Altair, home of such brands as Anne Klein, bebe, Revlon and Tommy Bahama, has launched a revamped AltairEyewear.com. The new site offers an easier-to-navigate design that enables users to explore the company’s portfolio of brands with individual “brand centers” that highlight each of the brand’s unique style, content and product details including a zoom feature and 360-degree views.
Users can browse the complete catalog of Altair brands with a menu design that allows the user to refine each collection by material, inspiration and more. Visitors to the site also can see every detail with large frame images. In addition, users can find frames with the new Search by Model and Custom Search tools. Plus, accounts can create a “Virtual Frame Tray” of styles and merchandising materials that can be e-mailed directly to their account executive.
The new Media and Event centers feature the latest editorial coverage and industry events. The new suite of account management tools are intended to complement the company’s business model. Accounts can now view their frame inventory, make payments online, request documents, download price lists, and get up-to-date product availability, allowing them to get what they need 24 hours a day, 7 days a week.
