News Briefs Archive

All-in-One Lens Options Display and Dispensing Mirror Launched

Papillon, an all-in-one lens options display and dispensing mirror, has been launched. Neil Kabinoff, creator of Papillon, noticed the eyewear industry needed a single model to show customers the benefits of new lens technology. After 35 years of owning and operating eyeglass stores, he realized that the best way to build trust with customers is to educate them about their purchase.

With Papillon, opticians can educate customers through an interactive experience by showing them the benefits and features of the three most lucrative lens options: anti-reflective, polarized and photochromic. A rechargable power supply lets the optician place Papillon anywhere.

“Papillon increases the transparency of sales interactions by allowing opticians to plant the seed of purchasing lens options while customers choose frames,” says Kabinoff. “Papillon allows the customer to be aware of their total purchase throughout the sale. The customer is educated, empowered and in control of their purchase.”

Papillion is available through about 30 participating labs in the US. To order Papillon, visit butterflybox.net, and hit the “participating lab” button.
www.butterflybox.net; (855) 568-3937 (EYES).

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