News Briefs Archive

Alcon Introduces Contact Lens Compliance Kit for Patients

Alcon announced it is taking an important step toward improving patient education on contact lens care. A new compliance kit will help eyecare professionals educate their patients on how to take care of their contact lenses while also providing consumers with a clear doctor recommendation.

“There is a long-standing belief in our industry that handing out sample lens care kits equals a doctor recommendation, but that is just not accurate,” says Gina Wesley, OD. “Research indicates patients do not equate a sample to a recommendation, and more importantly, a majority of contact lens wearers’ would value a doctor’s recommendation over a free sample1.”

A recent survey showed that while an overwhelming majority (95 percent) of optometrists reported distributing sample starter lens care kits, only 31 percent of patients said they received an actual recommendation for a specific product.1 In other words, distributing free sample starter kits does not always translate into a recommendation.

“While samples are important to new contact lens wearers for in-office instruction and to begin at-home contact lens care, a more careful approach to distributing samples allows me to strengthen my doctor-patient relationship through education and a strong recommendation,” says Dr. Wesley.

The new Patient Compliance Kits include compliance tips, patient education on the features and benefits of Alcon’s advanced lens care technology, a new lens contact lens case and coupon for OPTI-FREE PureMoist Multi-Purpose Disinfecting Solution. Alcon will continue to provide Starter Lens Care Kits for all new contact lens wearers and for those patients who should evaluate an Alcon lens care product.

[1] In a survey of 353 contact lens wearers, Trig Omnibus, July 2012; Alcon data on file.

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