August 31, 2022
Optimize Rx Corp. has launched a pharmaceutical pilot to identify doctors whose patient treatment plans are at risk of lapsing due to costs, according to reporting by Andrea Fox in Healthcare IT News.
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“The company found that machine learning was able to accurately predict healthcare providers with at-risk patients due to loss of insurance coverage, including Medicare coverage gaps,” Fox writes. “The evidence-based physician engagement program used de-identified third-party data sets to learn what is happening in real time at the point of care. Based on the predictive algorithm, the program sends the healthcare providers targeted financial resources information to share with the at-risk patients.”
More than 46,000 scripts triggered a need to send healthcare providers resources on the pharmaceutical company’s affordability information program, and 27 percent of identified healthcare providers enrolled patients into the program for the first time, Fox reports.