ABB OPTICAL GROUP’s Q1 2014 Soft Contact Lens Retail Price Monitor reflects new ECP manufacturer price and rebate changes for the New Year. Adjustments were made to the suggested retail pricing to reflect those changes, while maintaining profitable margins. Eyecare practitioners should adjust retail pricing immediately to maintain margins.
“Now is the time to review your pricing using our Retail Price Monitor, and if you need help with your pricing strategy you can consult with an ABB OPTICAL GROUP sales representative,” says Lynda Baker, ABB OPTICAL GROUP’s executive vice-president. “All eyecare professionals should take action immediately and adjust their retail pricing. Many accounts take months to adjust their pricing. That lost revenue affects the bottom line quickly.”
Every quarter, ABB OPTICAL GROUP develops and distributes the Soft Lens Retail Price Monitor which is designed to provide independent eyecare professionals with current information on the retail pricing of leading brands of soft contact lenses. This information is based upon private practitioners and leading online retailers’ current pricing, and enables all practitioners to establish retail prices that are competitive and maximize profitability.
“With the new suggested retail pricing and the data provided with a customized ABB OPTICAL Business Review, our sales reps can assist our customers with adjusting pricing for their practice,” says Baker.
ABB OPTICAL GROUP accounts that have scheduled their end-of-year Business Review with their sales representative will be able to utilize the previous year’s purchasing data on their top soft contact lens products and review the new 2014 suggested retail pricing. ABB OPTICAL GROUP sales representatives can assist accounts with developing the right pricing strategy for every practice’s unique profit margin goals for 2014.
For more information about obtaining a personalized Business Review or a copy of the new Q1 2014 Soft Contact Lens Retail Price Monitor, contact: marketingrequest@abboptical.com.
