ABB CONCISE has developed an Annual Supply Tutorial, available on abbconcise.com exclusively for ABB CONCISE accounts and their office staff. This 13-minute tutorial provides doctors and their staff with strategies for presenting and closing the sale on annual supplies of soft contact lenses.
Lynda Baker, executive vice president of ABB CONCISE, explains: “This Annual Supply Tutorial was developed to help show doctors and their office staff the importance of selling annual supplies not only for their practice’s benefits of patient retention and office efficiencies but also for the patient’s overall cost savings, comfort, and visual acuity that comes with patient compliance. The tutorial walks through scenarios on how to handle objections for purchases of annual supplies of contact lenses, in addition to providing scripts for those scenarios. It also shows doctors and their staff how to utilize the other annual supply tools that we offer exclusively for our accounts.”
The Annual Supply Tutorial is the latest tool developed by ABB CONCISE to help their accounts with increasing annual supply sales of soft contact lenses in their practice. Other tools include: Quarterly Soft Lens Retail Price Monitor, Annual Supply Card, Annual Supply Comparison Worksheet, and free Yourlens.com practitioner webstore with Auto Ship Program. ABB CONCISE has also developed a pencil cell tearsheet that offices can use to present the added benefit of annual supplies when using manufacturer rebates and insurance benefits where applicable. This tool can be obtained through your ABB CONCISE sales representative. Later this year, the tool will also be made into an interactive document available for use on an IPad.
ABB CONCISE sales representatives have been fully trained to provide training for practitioners’ office staff on presenting annual supplies of contact lenses. They can work with your office to develop a plan on increasing your annual supply business.
To view the Annual Supply Tutorial, ABB CONCISE accounts can log onto abbconcise.com and find it on the ECP tools page. For further assistance with developing role-playing scenarios and office staff training, accounts can contact their ABB CONCISE sales representative to schedule an appointment.