21st century innovations in eyecare By Ian G. Whipple, OD Jan. 15, 2025 In the rapidly evolving world of eyecare, staying ahead...
Boosting eyewear capture rate.
Teaching staff a new way of approaching CL sales.
Lessening the negative impact of inflation.
Easy-to-implement strategies that significantly reduce burnout.
Specific actions you can take to reduce feelings of burnout.
Unconventional hiring strategies that delivered better care & higher profitability.
By Laurie Sorrenson, OD, FAAO March 22, 2023 The idea that I am following in the footsteps of Mark Wright, OD, FCOVD,...
Transforming a second location to align with a greater vision.
How one OD opened an immediately profitable second location.
Actions to take to better compete as an independent.
Practice lessons from a surprising place.
The big gains you can realize from remote positions.
Strategies to make thriving as an independent more likely.
Getting the most powerful ideas out of industry events.
New treatments to help patients AND increase profitability.
Ideas to help your optical sales blast off--and stay on top.
Tactics to create your ideal team.
Changes spurred by the pandemic that will permanently benefit patients & practice.
What to do when staff has been exposed to or tests positive for COVID-19.
Changes that provide a better patient experience while generating revenues.
Investments to help you improve patient care & increase revenues.
Actions to take to get patients back into your office.
By Ian G. Whipple, OD June 17, 2020 The COVID-19 practice shutdowns, which typically lasted at least two months, have taken a...
A compendium of articles, updated weekly, from Review of Optometric Business and other Jobson publications, along with resources from industry partners, and...
By Ian G. Whipple, OD May 13, 2020 With practices slowly reopening across many parts of the country, it is now time...
Why & how one OD is retaining his staff during the crisis.