Insights From Our Editors

3 ODs on the Technology that Skyrocketed Care & Profitability

Barbara Dune, OD, with some of the technology in her office. She says that investing in the right technology is helping her create a practice that provides a high level of care while also growing profitability.

By ROB Editors

Feb. 15, 2023

Investing in practice technology can impressively enhance the level of care you are able to provide, and it also can give a huge boost to profitability. Three ROB contributors shared with us the technology that made a significant difference to both their patients and practice.

How I Am Keeping 15 More Patients Per Month in My Office Instead of Referring Out for Care
By Barbara Dune, OD
When you start a practice cold, you have to consider both what you most need to get started, and what will help you build a strong, profitable practice into the future. Here are the most important investments I made for my cold-start practice, which I launched around two years ago. >>READ MORE>>

3 Investments that Added $200,000+ Annually to My Practice
By Donny Broyles, OD
Practice investments can ensure you are delivering the highest level of care to your patients while significantly driving profitability. The right investments also can affirm the branding of your practice as being on the cutting-edge. Here are a few investments I made that are doing as much for patients as for my practice. >>READ MORE>>

3 Transformative Purchases Worth Thousands of Dollars to My Practice
By Tia Horie, OD
Technology and scientific innovation can take your practice to a whole new level, both in the patient care you are able to provide and in the level of profitability you are able to attain. Here are two key technology investments and a scientific innovation my practice has invested in, which will help our patients while enabling us to grow our profitability. >>READ MORE>>

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