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What Reading Materials Do Your Patients Prefer in the Reception Area?  print

Posted by mweinstein Sep 18, 2012
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By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD

News magazines are the dominant reading choice of patients, according to Jobson Optical Research's Waiting Game report. If broken down into age and gender, both men (56.1 percent) and people over the age of 55 (54.4 percent) say that they like news magazines more than women (47.0 percent) and the younger age groups. Interest in news magazines actually increased with age where ages 18 to 34 preferred news magazines the least (48.4 percent).

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