Review of Optometic Business

By Nathan Bonilla-Warford, OD

Blogging is a Low-Cost Practice Builder              

Writing a blog presents a no- to low-cost opportunity to grow your practice. Use a blog to outline the strengths of your practice and to highlight new events and practice improvements...

By Rick Kleban

To make your web site effective you must first define what you mean by effective. To help you define what is effective for your web site, prioritize the following four goals from most important to least important:

[  ]  Use your web site to drive new patients into your exam chair
[  ]  Use your web site to keep current patients loyal to your practice
[  ]  Use your web site to educate people about eye care
[  ]  Use your web site to increase your relationship with other doctors

Wilma Barnes, OD

The Issue: The site was receiving hits, but patients weren’t spending enough time viewing our pages. We averaged only one page per hit, and less than 45 seconds per view.

The Fix: We added a video featuring patient testimonial, made the heading more visible, and also increased the visibility of our phone number. Also, the old site’s black background was replaced with a background featuring blue and white colors with a black border, so the color scheme would seem more up-to-date...

 By Rick Kleban

The right site tells prospective patients what makes your practice special and gets site visitors to want to contact your practice, says Rick Kleban, co-founder of Radiant Strategy, a marketing consulting firm. He recommends seeking the services of a marketing specialist to help determine the right digital strategy and what is needed from the website to make all of the marketing effective. Together, you can assess what changes are required for your practice’s website by  looking at the following criteria...

By ROB Editors

Website, Facebook, Twitter, Yelp…. These are the buzzwords of our time. While you may be deep into the digital world, the question remains: Do you have an overall digital marketing strategy for your practice?  Most practices do not. In fact, for most practices, the approach to employing the growing array of digital tools is segmented and unplanned. To compete effectively today, you need a coordinated, digital marketing strategy that achieves measurable goals...