Art Epstein, OD, FAAO, chief medical editor of Optometric Physician, advises that you can make treating ocular allergies a practice-builder if you establish and reinforce your therapeutic authority. Learn to identify allergies when they occur, convey to the patient your authority in treating their condition, then write an Rx to treat it. Later, when the patient's symptoms are relieved, your name on the bottle speaks volumes. Part II of a special ROB video series: "Opportunities in Medical Optometry."