D. Penn Moody, OD, of Moody Eyes in Indianapolis, Ind., recommends that colleagues join non-OD, peer-to-peer business groups to gain perspective on how to run their practices. Through online meetings and coaching sessions, Dr. Moody interacts with owners of unrelated small businesses, and participants share strategies for facing common challenges of finances, staff management and marketing. He cites practical suggestions from peers that he has introduced in his practice. He also notes the value of making suggestions to other group participants. "I've learned that business is business is business," he says. "In making suggestions to peers, it's almost as if I'm talking to myself."