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By Tom Moseman, Senior Vice President, Envirosell
Envirosell was founded by Paco Underhill, the author of "Why We Buy," a best-selling book about retailing. One of the principles Underhill espouses in the book is a retailing space's "decompression zone." Envirosell's Tom Moseman explains this concept and tells why it's important to think about how consumers enter any space, whether it's a doctor's office or an optical shop.
Regardless of where practices are situated, they all have a decompression zone--an area of transition between the outside environment and the smaller, indoor place into which a patient or customer is entering...
