Scott Jens, OD, FAAO, of Isthmus Eyecare in Madison, Wisconsin, urges ODs to focus on serving the needs of managed care patients and not just the limits of their plan's coverage. Effectively presenting the benefits of premium and specialty vision options is a win-win for patient and practice. You can redirect the patient's mentality from "Give me just what's covered," to "I'll apply my benefits toward the best vision correction options."