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By Donald S. Teig, OD, FAAO
Distinguish your practice by offering tinted lenses tailored to specific sports and activities. Give patients customized care and protect their eyes from sun exposure.
By Mark Hinton
Now is the time to show patients how to protect their eyes from the damaging effects of winter sunlight. These 15 tips will get your staff on target with a successful winter sunwear sales strategy.
By Seth J. Bookey
Most people who try polarized sunwear lenses love them and can see the difference in their vision when compared to plain tinted ophthalmic lenses. Yet polarized prescription lenses remain a mere niche in the sunwear market. A leading reason: Optometrists often are reluctant to push a higher-priced product--a product that often sells itself when benefits are demonstrated properly to patients.