Review of Optometic Business

By Yoongie Min, OD

Ask all patients about their current sunwear and take the initiative as doctor to prescribe sunwear in the exam room. Doing so will protect patients' eyes from ultra-violet radiation and expand optical shop sales.

By Ronald L. Hopping, OD, and Shirley Earley

Present sunwear as the outdoor parallel to the eyewear that patients wear indoors. Protect your patient's eyes and reinforce your health advisory role by presenting them with the “Sun Facts,” one component of a new consumer education campaign.

By Donald S. Teig, OD, FAAO

Distinguish your practice by offering tinted lenses tailored to specific sports and activities. Give patients customized care and protect their eyes from sun exposure.

By Mark Hinton

Now is the time to show patients how to protect their eyes from the damaging effects of winter sunlight. These 15  tips will get your staff on target with a successful winter sunwear sales strategy.