Review of Optometic Business

By Nathan Bonilla-Warford, OD

Last Thursday, June 30, was the second annual worldwide Social Media Day. In Tampa, there were multiple events (called meetups) where social media fans and professionals met to talk shop and blow off steam. Although we typically think of social media as networks like Facebook, Twitter and others, we should never forget that the ultimate goal of all this online interaction is to forge real life relationships. (Real life social media relationships were the focus of my presentation at Vision Monday’s Click Conference.)

By Justin Bazan, OD

You can shape how patients view you, and the kind of patients your practice draws, by carefully choosing between online review sites, and strategically responding to criticism.

By combining clinical skills with social media expertise, new optometry graduates can offer established ODs an enhanced presence in the digital world.

Recently, I gave a lecture to the Southern College of Optometry graduating class about implementing social media. During the talk, I took questions in real time via text and Twitter, as well as raised hands. It was clear that this group was bright and motivated, but they felt it would be a long time, if ever, that they owned an optometric practice. I told them, ...

By Harvey Moscot, OD

ECPs Using Social Media for Practice Growth

BUILD YOUR BRAND ONLINE
We do a tremendous amount of social networking for our business. My brother Kenny and I have been using it to build our brand for about six years.

With social media, you can be either proactive or reactive with it. We love it for online branding, and building two-way communication with our customers and patients. We can keep people up to date on our latest products, news, and events. We have used it to help build ourselves as a global lifestyle brand...