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Social Media Collaboration: Powerful New Grad, Established OD  print

Jun 27, 2011
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By Nathan Bonilla-Warford, OD

By combining clinical skills with social media expertise, new optometry graduates can offer established ODs an enhanced presence in the digital world.

Recently, I gave a lecture to the Southern College of Optometry graduating class about implementing social media. During the talk, I took questions in real time via text and Twitter, as well as raised hands. It was clear that this group was bright and motivated, but they felt it would be a long time, if ever, that they owned an optometric practice. I told them, ...

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