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Savvy marketers are profiting off your online identity—and making it harder for consumers to find your practice web site. Here are steps to put you at the top of the search list.
Google Analytics offers a free set of tools that enable you to track the effectiveness of your online marketing efforts. Apply the information it provides to take your online marketing to a higher level.
By Jason Daniels
Search engine optimization may be easier said than done. ROB and EyeCarePro.net found questions streaming in following the Jan. 31 webinar, "Search Engine Optimization: How to Rank #1 on Google." Jason Daniels, webinar host and director of professional services for EyeCarePro.net, offers action plans to address your top questions.
By Daniel Rostenne
Search engine optimization (SEO) can spur practice growth by publicizing your full range of services to patients--and helping potential patients find you.
By Nathan Bonilla-Warford, OD
Writing a blog presents a no- to low-cost opportunity to grow your practice. Use a blog to outline the strengths of your practice and to highlight new events and practice improvements,