Review of Optometic Business

By Nancy Rausman

Web analytics are a powerful tool for fine-tuning your digital marketing for profitability. Here’s how to use analytics to put more patients in your exam chair.

By Alan N. Glazier, OD, FAAO

InfoLinks is a tool to generate money--for your practice--each time that someone reading your blog or practice web site clicks on links to other web sites. Other tools like Digg and Reddit can boost links to your site from the sites of others.

By Ally Stoeger, OD

Have you given Google Places a try? It’s a prime tool to help patients find you easily. 

By ROB Editors

Many practices strike out on web searches. You can hit a home run with your web presence with two key tools: search engine optimization and social media optimization.

By Nancy Rausman

Small business owners, like independent ODs, are frequently pitched by search engine optimization consultants. Here’s how to make a smart choice by separating the SEO wheat from the chaff.

Savvy marketers are profiting off your online identity—and making it harder for consumers to find your practice web site. Here are steps to put you at the top of the search list.

Google Analytics offers a free set of tools that enable you to track the effectiveness of your online marketing efforts. Apply the information it provides to take your online marketing to a higher level.