Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss the effect of language on the patient experience during an office visit. While Amir chooses words that reinforce the value of his optometric services and optical goods, Mike prefers straight talk that his patients are familiar with and comfortable hearing. Some commonly used terms to reconsider: "waiting room," "pre-testing" and "fitting fees." This is part of an ROB video series, "Mike and Amir Agree to Agree...and Disagree."