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By Mark Wright, OD, FCOVD
When optometrists treat an eye infection, they prescribe a pharmaceutical agent by brand name: “We are going to treat that infection with VIGAMOX®,” the patient is told. Likewise, in the exam room, eye doctors routinely prescribe brand specific contact lenses: "Based on my examination today, and to keep your eyes healthy, I am prescribing NIGHT& DAY contact lenses for you."
But when optometrists recommend ophthalmic lenses, they often shy away from a strong and specific recommendation for a premium product...
