Follow us on:

 

  • RSS
  • Add To My MSN
  • Add To Windows Live
  • Add To My Yahoo
  • Add To Google

Statistics

  • Entries (6)

Compete with All Retailers for Share of Patient Dollars 

 

When merchandising, we tend to look at other optical retailers. Fact is, we compete with all retailers for share of patient dollars—and we can learn from looking outside our field.

Continue reading >
 
| Thursday, December 29, 2011 11:00:00 AM | 0 Comment(s)
 

De-Clutter to Improve Your Office Environment 


What you see every day, you really may  not see at all. But  your patients do. So does your office look more like an Apple store -- or like Grandma’s house where every possible surface is covered with tchotchkes? Take a look around your office and eliminate or reorganize  items to create office space that enhances the patient experience

Continue reading >
 
| Monday, August 15, 2011 4:16:00 PM | 0 Comment(s)
 

The Science of Selling: Balance Space Design to Maximize Patient Interaction 

By Tom Moseman

By Tom Moseman

Simply put, there are instances when the doctor needs to show authority, as well as situations when staff should foster a collaborative process of decision making. Good design can help to facilitate both...

Continue reading >
 
| Wednesday, January 12, 2011 12:51:00 PM | 0 Comment(s)
 

The Science of Selling: Shaping the Shopping Experience with Better Signage 

By Tom Moseman

By Tom Moseman

Signage is your "information architecture." How you deploy signage in a retail environment is an important part of how you communicate with your clientele--and how well you sell. People today are time-crunched. Too much signage means less vital information will be retained. Attention spans won't go beyond 140 characters in the Era of Twitter...

Continue reading >
 
| Wednesday, December 01, 2010 12:58:00 PM | 0 Comment(s)
 

Let Them Touch the Merchandise 

By Peter Shaw-McMinn, OD

Most of us are careful about presenting our products in the proper lighting and addressing what our patients see. After all, we are in the seeing business. While it is difficult to position products with what a patient hears, smells or tastes, we can affect a patient’s buying habits by what they touch.

 

The most effective retail stores engage the customer by appealing to all five senses, according to Paco Underhill, author of Why We Buy: The Science of Shopping and What Women Want...

Continue reading >
 
| Wednesday, December 01, 2010 12:55:00 PM | 0 Comment(s)
 

The Science of Selling: Discover Your 'Decompression Zone' 

By Tom Moseman, Senior Vice President, Envirosell

Envirosell was founded by Paco Underhill, the author of "Why We Buy," a best-selling book about retailing. One of the principles Underhill espouses in the book is a retailing space's "decompression zone." Envirosell's Tom Moseman explains this concept and tells why it's important to think about how consumers enter any space, whether it's a doctor's office or an optical shop.

 

Regardless of where practices are situated, they all have a decompression zone--an area of transition between the outside environment and the smaller, indoor place into which a patient or customer is entering...

Continue reading >
 
| Monday, November 01, 2010 1:00:00 PM | 0 Comment(s)
 

Copyright © 2012 Jobson Medical Information LLC unless otherwise noted. All rights reserved. Reproduction in whole or in part without permission is prohibited.