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By Rick Kleban
 To make your web site effective you must first define what you mean by effective. To help you define what is effective for your web site, prioritize the following four goals from most important to least important:
[ ] Use your web site to drive new patients into your exam chair
[ ] Use your web site to keep current patients loyal to your practice
[ ] Use your web site to educate people about eye care
[ ] Use your web site to increase your relationship with other doctors
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