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By Peter Shaw-McMinn, OD
Most of us are careful about presenting our products in the proper lighting and addressing what our patients see. After all, we are in the seeing business. While it is difficult to position products with what a patient hears, smells or tastes, we can affect a patient’s buying habits by what they touch.
The most effective retail stores engage the customer by appealing to all five senses, according to Paco Underhill, author of Why We Buy: The Science of Shopping and What Women Want...
