By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD
For almost 30 percent of recent eyewear buyers who used a daily deal site, the promotion used lowered the cost of their eyewear purchase by more than 50 percent, according to The Vision Council’s VisionWatch Daily Deal Eyewear Report. For almost 25 percent of recent eyewear buyers who used a daily deal site, the promotion used lowered the cost of their eyewear purchase by less than 50 percent.