By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD
It seems that many presbyopes are hesitant to spend much for the ability to read, according to The Vision Council VisionWatch 2012 OTC Reader Sales report. The average retail price paid by consumers ages 35 to 44 for over-the-counter readers was $17.84. For those consumers ages 45 to 54, the average price paid for OTC readers was $16.64, and for those 55 and older, the average price paid was $16.06.