By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD
Some 42.2 percent of consumers say they will "definitely not" purchase a non-prescription pair of $50+ sunwear over the next six months, according to The Vision Council's VisionWatch Economic Situation Study: April 2012. Another 27.1 percent said they "probably" wouldn't, while 17 percent said they "might or might not." Just 5.1 percent said it was "extremely likely" that they would make such a purchase while 8.6 percent said they "very likely" would.