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By Rick Kleban
The right site tells prospective patients what makes your practice special and gets site visitors to want to contact your practice, says Rick Kleban, co-founder of Radiant Strategy, a marketing consulting firm. He recommends seeking the services of a marketing specialist to help determine the right digital strategy and what is needed from the website to make all of the marketing effective. Together, you can assess what changes are required for your practice’s website by looking at the following criteria...
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