Sherin George, OD, and Jason George, optician, of Franklin Square Eyecare in Franklin Square, NY, encourage patients to take an eight-question customer satisfaction survey on their experience from their initial call to the office to shopping in the optical and checkout. The survey, which is on their practice web site, provides them with direct input as opposed to patients venting on Facebook, Yelp or other social media. Importantly, the patient feedback enables them to fine tune and improve their services.