By Alan Glazier, OD
ECPs Using Social Media for Practice Growth
TEST THE WATERS
I began using social media in 2007. To do it comfortably, I started learning how people were searching for doctors and small businesses. I had been listening to practice managers who said that The Yellow Pages didn't really work anymore. I had been given good advice by practice managers in the past, and I was anxious to eliminate the $3,000 a month I was spending on Yellow Pages ads...
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