Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss traditional marketing vs. social media. Some communities and patient bases are more attuned to traditional means of communication, says Dr. Rothschild, while Dr. Khoshnevis favors the increased use of social media in reaching patients frequently to keep eyecare and his practice top of mind. This is part of an ROB video series, "Mike and Amir Agree to Agree...and Disagree."