Review of Optometic Business

Welcome teenagers: emerging consumers! Create promotions that speak to both teen patients and their parents, and accommodate the special scheduling needs of teens.

One OD gave Buddy Holly his signature look—and transformed rock’n’roll style. Do more than give exams and fit eyeglasses; your superior care and services can change patients’ lives for the better.

Pro-active steps can protect you from malpractice lawsuits as you provide more medical eyecare services.

Apply the FORD method and ask about Family, Occupation, Recreation and Dreams. The answers to your questions reveal the emotional reasons behind patient visits and eyewear purchases.

Project a professional image to patients by using professional terms, not lay terms, to describe your treatment plan. Professional methodologies will bring you professional respect.

The senior population is growing fast, and this presents growth potential for your practice. Doing well in serving the senior segment requires a new perspective—and a new set of people skills.

Encouraging patients to promote your practice can put new patients to your exam chair. Good ol’ word-of-mouth is sometimes the best marketing plan. 

Doesn’t matter how many innovative vision solutions you are able to provide for your patients if your patients don’t know you have them.  If you wait until the end of your eye exam to give patient recommendations, it often comes out as a list of facts and features and results in boredom and  information overload for your patient. 

Learning a second language can help you better communicate with patients during examinations, leading to better served patients who are more likely to refer you to their friends and family.

Treating family and friends who escort patients to your office as guests enables you to reaffirm patient loyalty and acquire new patients.