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By Harvey Moscot, OD
 ECPs Using Social Media for Practice Growth
BUILD YOUR BRAND ONLINE
We do a tremendous amount of social networking for our business. My brother Kenny and I have been using it to build our brand for about six years.
With social media, you can be either proactive or reactive with it. We love it for online branding, and building two-way communication with our customers and patients. We can keep people up to date on our latest products, news, and events. We have used it to help build ourselves as a global lifestyle brand...
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