By Daniel Rostenne
“How did you find out about us?”
This is a traditional question that optometrists ask new patients, and—in this digital world—it is as outmoded as it is common. Chances are, the answer to the question is that your new patient saw the sign on your lawn. But that sign has been there 20 years, yet until now that patient took no action to use your services.
This question needs to be replaced by the more pertinent: “What motivated you to make an appointment to be here today?”
When you reverse-engineer the new patient process, you derive powerful answers to the age-old question: How can I get more patients into exam chairs?