Reading the Mindset of the Patient as Consumer
When patients reach the dispensary, says Mark Hinton, of eYeFacilitate, try and see them as consumers with individual concerns. Get inside their mindset—be the expert!--and solve their vision challenges. This is the fourth installment in “Power Up Your Optical Dispensary” with Staff Discussion Points that you can download for a staff meeting. >>READ MORE >>
Contact Lenses
Solve Problems and Meet Lifestyle Needs with Daily Replacement CLs
By Jennifer E. Davis, OD
Daily replacement contact lenses--now available in toric and multifocal designs--are great problem solvers for many new and existing contact lens patients. Listen well to a patient’s vision needs and lifestyle patterns, then show how daily replacement lenses can meet those needs. >>READ MORE>>
Marketing
Mobile Marketing: Text Messaging is Hot
By Steve Vargo, OD, MBA
More and more consumers say they want to get information via phone or tablet. Use texting to promote your practice to potential patients and to make frequent touch points with existing patients. >>READ MORE>>
Finances
Is Your Malpractice Coverage Adequate?
By Pamela Miller, OD, JD
Are you--and all of your associates, partners and part-time staff—fully covered by malpractice insurance? Here are three simple safeguards to protect your practice! >>READ MORE>>
ROB Fast Fact
Some 28.9 percent of consumers at optical shops operated by independent ECPs choose lenses with A/R coating, according to The Vision Council's VisionWatch March 2012 Member Benefit Report. Some 15.7 percent chose photochromatic lenses.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on prescribing A/R lenses in the exam room.
CareCredit is commemorating its 25th anniversary with the 25 Years of Caring Sweepstakes, which celebrates millions of patients who have chosen to use CareCredit as a payment option to get desired care. The 25 Years of Caring Sweepstakes will be held April 15 through May 31, 2012, and cardholders will learn about the opportunity to enter the sweepstakes through mail, e-mail, online and other outlets. >>READ MORE>>
The Eye Institute of the Pennsylvania College of Optometry at Salus University and the National Eye Institute have declared May Healthy Vision Month. The goal is to increase awareness about the importance of annual comprehensive dilated eye exams for the early diagnosis and treatment of eye health. >>READ MORE>>
ROB Poll Results
Readers Say Their Offices Are Equipped with the Most Advanced Instrumentation
Asked how well-equipped their offices are in instrumentation, 63 percent of ROB readers said their offices have "the newest and most advanced instrumentation available." Twenty-five percent said their instrumentation is "not the latest and greatest but we have what we need to serve patients." Thirteen percent said their office "needs to invest in additional instrumentation to meet practice goals."