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      <title>May 8, 2013</title>
      <description><![CDATA[New This Week
											
												 
											  
										
											
											
											 
											
										
											 
										
											 
										
											Tips to Heat Up Sunwear Sales
											
										
											Evan Kestenbaum, MBA, of Optix Family Eyecare in Plainview, NY, and CIO of GPN, creator of The EDGE, says that to succeed with... <a href='http://www.reviewob.com/may-8-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 14 May 2013 16:44:00 GMT</pubDate>
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      <title>May 1, 2013</title>
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										Highlights from the 2013 VM Global Leadership Summit
									
										Mark Wright, OD, FCOVD, ROB professional editor, encourages ODs to be conversant with new and emerging technologies that will redefine the way an optometric practice... <a href='http://www.reviewob.com/may-1-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 07 May 2013 15:33:00 GMT</pubDate>
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      <title>April 24, 2013</title>
      <description><![CDATA[New This Week
									
										 
									  
								
									
									
									 
									
								
									
									Provide a Great Patient Experience
								
									Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., recommends that a practice staff must go beyond delivering great service—to delivering a great "patient experience." To achieve that, simplify patient forms, and shorten... <a href='http://www.reviewob.com/april-24-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 30 Apr 2013 15:37:00 GMT</pubDate>
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      <title>April 17, 2013</title>
      <description><![CDATA[New This Week
								
									 
								  
							
								
								
								 
								
							
								 
							
								Three Videos: Developing a Staff Leadership Team
							
								Mike Rothschild, OD, founder of Leadership OD, an online practice-building program, and founder of West Georgia Eyecare in Carrollton, Ga., believes that a great staff--including a team of true leaders--is critical to the success and ... <a href='http://www.reviewob.com/april-17-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 23 Apr 2013 15:03:00 GMT</pubDate>
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      <title>April 10, 2013</title>
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							Manage Staff Like a Professional
						
							Rebecca Johnson, CPOT, COT, COE, director of VHR-Advisor, discusses how to manage staff like a professional. The first step is to create role clarity with an effective job description that lets the employee know what is expected of them. Include specifics that show not only the... <a href='http://www.reviewob.com/april-10-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 16 Apr 2013 16:05:00 GMT</pubDate>
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      <title>April 3, 2013</title>
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						Selling Luxury Eyewear: Make the Handbag Connection
					
						Evan Kestenbaum, MBA, of Optix Family Eyecare in Plainview, NY, believes that optical dispensaries can harness opportunities with luxury eyewear. Manufacturers of high-end accessories brands--like Chanel, Prada, and Judith Lieber--run major consumer ad campaigns for luxury handbags... <a href='http://www.reviewob.com/april-3-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 09 Apr 2013 15:51:00 GMT</pubDate>
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      <title>March 27, 2013</title>
      <description><![CDATA[New This Week
					
						 
					  
				
					
					
				
					 
				
					 
				
					Contact Lens Sales: Keys to Profitability
				
					D. Penn Moody, OD, of Moody Eyes, in Indianapolis, Ind., explains how to increase the profitability of contact lenses in your practice by switching entirely to direct-to-patient delivery. This frees staff from the tedious and costly task of lens delivery, and it suits patients who prefer being mailed their... <a href='http://www.reviewob.com/march-27-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 02 Apr 2013 15:01:00 GMT</pubDate>
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      <title>March 20, 2013</title>
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				Building a Leadership Team
			
				Mike Rothschild, OD, founder of Leadership OD and West Georgia Eyecare in Carrollton, Ga., advises that for an optometric practice to succeed and grow, the OD must rely upon staff. That staff must be well-chosen and also must be an empowered staff, where qualities of leadership and teamwork have been identified and developed. In this first installment in ... <a href='http://www.reviewob.com/march-20-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 26 Mar 2013 16:29:00 GMT</pubDate>
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      <title>March 13, 2013</title>
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	Plan Now to Meet Meaningful Use Requirements in 2014

	Scott A. Jens, OD, FAAO, founder of RevolutionEHR and a practitioner at Isthmus Eye Care in Madison, Wis., advises ODs to reach for the next level of meaningful use with electronic health records. This includes collecting e-mails of patients, recording and monitoring vital signs, and noting medications and medical conditions. Dr. Jens also recommends that EHR be viewed as more than ... <a href='http://www.reviewob.com/march-13-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 19 Mar 2013 16:03:00 GMT</pubDate>
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      <title>March 6, 2013</title>
      <description><![CDATA[New This Week
				
					 
				  
			
				
				
			
				 
			
				 
			
				VisionSpring: Finding a Mission in Optometry
			
				Jordan Kassalow, OD, MPH, founder of VisionSpring, which supplies low-cost eyeglasses to underserved populations in developing nations, encourages colleagues to become involved in medical missions and volunteer work. He describes the personal and professional rewards of serving people whose lives are dramatically changed, allowing ... <a href='http://www.reviewob.com/march-6-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 12 Mar 2013 16:46:00 GMT</pubDate>
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      <title>Feb. 27, 2013</title>
      <description><![CDATA[New This Week
	
		 
	  

	 

	 

	 

	Vision Therapy: Improving the Lives of Our Patients

	Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau and Associates in New York City, believes optometrists are specially equipped to make a positive difference in the lives of children and other patients through vision therapy. Change a child’s life. Give them the visual tools to be the best they can be. &gt;&gt;READ MORE&gt;&gt;

	 

	 

	 


	 

	Medical... <a href='http://www.reviewob.com/feb-27-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 05 Mar 2013 17:17:00 GMT</pubDate>
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      <title>Feb. 20, 2013</title>
      <description><![CDATA[New This Week
	
		 
	  

	 

	 

	 

	Increase Capture Rate with a Good Doctor-to-Staff Hand-Off

	Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., believes that many practices can increase their eyewear capture rate by concentrating on always providing an effective handoff from exam room to dispensary. By explaining in specific detail your recommendation to the office staff--in front of the patient--you eliminate any confusion, and you re-emphasize to the... <a href='http://www.reviewob.com/feb-20-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 26 Feb 2013 16:32:00 GMT</pubDate>
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      <title>Feb. 13, 2013</title>
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	Implementing Eyewear Measuring Technology

	Evan Kestenbaum, chief technology officer for GPN, producer of The EDGE, and co-owner of Optix Family Eyecare in Plainview, NY, believes that independent practices can gain a competitive edge by offering computerized frame and lens measuring technology. To take the eyewear buying experience to a higher level, concentrate on staff training, time management and teamwork. &gt;&gt;READ... <a href='http://www.reviewob.com/feb-13-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 19 Feb 2013 17:33:00 GMT</pubDate>
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      <title>Feb. 6, 2013</title>
      <description><![CDATA[New This Week
		
			 
		  
	
		 
	
		 
	
		 
	
		Put Performance Goals in Staff Terms
	
		Mark Mattison-Shupnick, ABOM, BS, editor of 20/20 Opticians Handbook, believes that optical staff will be motivated to meet practice growth goals--once you present these goals in language they understand. Managers tend to speak in accounting terms: "Let's increase AR capture rate to 60 percent from 40 percent." More effective: "If we just sell one more pair of AR lenses per day,... <a href='http://www.reviewob.com/feb-6-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 12 Feb 2013 17:19:00 GMT</pubDate>
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      <title>Jan. 30, 2013</title>
      <description><![CDATA[New This Week
	
		 
	  

	 

	 

	 

	Opportunities in Eyewear Technology: Wearable Computers

	Andrew Karp, group editor Lenses and Technology for Jobson Optical Group, describes innovative eyewear that involves electronics. This includes "wearable computers" that incorporate micro-screens for entertainment or sports, as well as eyewear that can be used to alter or improve visual behavior. &gt;&gt;READ MORE&gt;&gt;

	 

	 

	 

	 

	 

	 

	... <a href='http://www.reviewob.com/jan-30-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 05 Feb 2013 17:31:00 GMT</pubDate>
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      <title>Jan. 23, 2013</title>
      <description><![CDATA[New This Week
				
					 
				  
			
				 
			
				 
			
				 
			
				New Technologies--and Opportunities--in Eyewear: Sports
			
				Andrew Karp, group editor Lenses and Technology for the Jobson Optical Group, describes new eyewear with computerized components. Part 1 in this series shows high-tech sports eyewear that appeals to serious athletes, as well as active, tech-savvy enthusiasts. Featuring these products--and guiding patients through options and ... <a href='http://www.reviewob.com/jan-23-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 29 Jan 2013 18:57:00 GMT</pubDate>
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      <title>Jan. 16, 2013</title>
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			Optometry: An Opportunity to Give Back
		
			Tommy Lim, OD, of Berryessa Optometry in San Jose, Calif., urges colleagues to seek opportunities to provide healthy vision for those in need. His volunteer work with Project Homeless Connect in San Francisco has broadened his view of the lives of others and reminded him that the gift of sight is precious. &gt;&gt;READ MORE&gt;&gt;
		
			 
		
			 
		
			... <a href='http://www.reviewob.com/jan-16-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 22 Jan 2013 17:32:00 GMT</pubDate>
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      <title>Jan. 9, 2013</title>
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		Join a Practice Study Group
	
		Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., recommends joining or forming a study group with other optometrists who are interested in thinking outside the box to find ways to improve their practices. A good group provides a casual environment for colleagues to discuss common problems, share winning strategies and interact socially. Ask companies both inside and outside the... <a href='http://www.reviewob.com/jan-9-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 15 Jan 2013 16:45:00 GMT</pubDate>
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      <title>Jan. 2, 2013</title>
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	The Greater Purpose: Getting Staff On Board

	D. Penn Moody, OD, of Moody Eyes in Indianapolis, Ind., provides strategies and language to help staff to reach higher than just doing their job. A focused, motivated staff enables patients to best present themselves to the world. The staff helps a patient to acquire a new look that aids in their self-confidence. Further, an optician doesn't just make eyeglasses; they fabricate eyewear... <a href='http://www.reviewob.com/jan-2-2013.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 08 Jan 2013 16:56:00 GMT</pubDate>
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      <title>Dec. 19, 2012</title>
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	Make Purchase More Likely By Simplifying Lens Selection

	Evan Kestenbaum of Optix Family Eyecare in Plainview, NY, and CIO of GPN, producer of The EDGE benchmark and tracking system, recommends putting patients at ease with bundled lens packages. All-inclusive lens packages enable you to show patients comparative value without adding up each individual lens treatment. Use a calculator to demonstrate (by subtraction) how much the... <a href='http://www.reviewob.com/dec-19-2012.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Wed, 02 Jan 2013 18:05:00 GMT</pubDate>
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      <title>Dec. 12, 2012</title>
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      <pubDate>Tue, 18 Dec 2012 18:35:00 GMT</pubDate>
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      <title>Dec. 5, 2012</title>
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      <pubDate>Tue, 11 Dec 2012 17:05:00 GMT</pubDate>
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      <title>Nov. 28, 2012</title>
      <description><![CDATA[... <a href='http://www.reviewob.com/nov-28-2012.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 04 Dec 2012 17:10:00 GMT</pubDate>
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      <title>Nov. 21, 2012</title>
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	Test Your Practice Personality: Relationship- or Performance-Based

	Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss how to test to determine your practice personality, and build your practice around it. How you prescribe PALs, for example, may be influenced by what suits your patients’ price points and adaptation needs--versus patient desires for the highest visual performance. This is part of an ROB video series, "Mike and... <a href='http://www.reviewob.com/nov-21-2012.aspx'>read more</a><div>&nbsp;</div>]]></description>
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      <pubDate>Tue, 27 Nov 2012 17:44:00 GMT</pubDate>
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      <title>Nov. 14, 2012</title>
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      <pubDate>Tue, 20 Nov 2012 18:02:00 GMT</pubDate>
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