The Eye Institute of the Pennsylvania College of Optometry at Salus University joins the National Eye Institute to increase awareness about the importance of annual comprehensive dilated eye exams for the early diagnosis and treatment of eye health.

CareCredit is commemorating its 25th anniversary with the 25 Years of Caring Sweepstakes, which celebrates millions of patients who have chosen to use CareCredit as a payment option to get desired care. The 25 Years of Caring Sweepstakes will be held April 15 through May 31, 2012, and cardholders will learn about the opportunity to enter the sweepstakes through mail, e-mail, online and other outlets.

The Management & Business Academy  (MBA), sponsored by Alcon and Essilor, will present "Managing Eyewear and Contact Lens Inventory to Maximize Profitability” on May 10, 2012, at 7:30 pm EST.

Vision Source and Transitions Optical announced a key strategic partnership for national advertising that will drive patients into the more than 2,600 Vision Source locations in North America. This was announced at the 21st Vision Source North American Meeting, New Horizons, New Discoveries, in Orlando, Fla., April 25-28. The event was attended by more than 3,000 member doctors, staff, vendor representatives and guests

FocalCenter has announced the launch of its web site, www.focalCenter.com. The site which was designed to be easy to navigate and user-friendly, is an information platform for eyecareScore - focalCenter’s standardized feedback solution for eyecare, eyewear and managed care providers. The site aims to inform users of the features, benefits and effectiveness of eyecareScore. Visitors can gain an understanding of the rationale for use, relevance to their business and potential usefulness of this tool for eyecare stakeholders.

Primary Eyecare Network (PEN), the practice development division of ABB CONCISE, has launched a webinar series, "The Road to Optometric Internet Marketing," as a lead-up to their annual conference, PIO 2012 (Preserving Independent Optometry) in August.

As part of its Official Sponsor of Sightseeing (OSS) campaign, Transitions Optical has launched a Sight of the Day Photo Contest to encourage consumers to think about the importance of their vision in their lives. Participants can visit SeeMoreSights.com to upload photos of meaningful everyday moments--along with a brief description--for a chance to win various sight-seeing prizes.

Essilor of America announced the all-new Xperio Sunwear Conversation training series for eyecare providers. The program, which includes a series of webinars, will provide ECPs with continued training on how to talk with patients about the need for sunwear. Xperio lenses are designed to deliver superior UV protection, optics and feature a durable polarized lens, allowing wearers to experience optimal vision while in the sun.

VISTAKON Division of Johnson & Johnson Vision Care, Inc., and the makers of ACUVUE Brand Contact Lenses, revealed the 2012 celebrity ensemble for this year’s “ACUVUE 1-DAY Contest.”

Eyemaginations will distribute videos and animated features from HOYA Vision Care for ECPs to use to explain lens benefits to patients.