By Lisa Shin, OD
March 25, 2015
Are you missing promising direct-pay revenue opportunities? Here are four key revenue streams you may be overlooking.
By Laurie Sorrenson, OD, FAAO
April 15, 2015
Which investments have made the greatest difference to your profitability? Here are the six from last year that produced the greatest ROI for my practice.
By Cheryl G. Murphy, OD
March 11, 2015
MOOCs offer online learning that is often free and easy to access. Are you ready to start building your knowledge of topics beyond what you would find at optometric conferences?
By Justin Bazan, OD
March 11, 2015
Optometric conferences are fun, but costly in time and money. Plan well for a payoff in practice improvements and career advancement.
By Brian Chou, OD, FAAO
January 21, 2015
ODs are constantly pitched by sales reps, who sometimes use questionable tactics. Three common ruses--and how to protect against them.
By Ken Krivacic, OD, MBA
January 28, 2015
Following three simple rules can take a company—or an OD practice--from good to great.
By Gary Gerber, OD
January 7, 2015
Are there too many OD schools turning out too many new ODs? The bigger future factor: How will emerging technology determine how we practice?
By Diane Palombi, OD
Plan your CE calendar carefully. There are more venues and times than ever.
By Peter G. Shaw-McMinn, OD
Optometry is rewarding, but our responsibilities can cause stress. Here’s how to maintain a low stress level--and a high focus on building your thriving practice.
By Adam Cmelja, CMFA
Planning and adjusting retirement funds can make a six-figure difference in your benefits over a full retirement period.
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