Jobson Professional Publications Group

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The Interdisciplinary Challenge: Ready to Wade Outside of Optometry? 

Posted by margery weinstein May 15, 2015 Categories: professional development

By Pamela Miller, OD, FAAO, JD, FNAP

May 27, 2015

Healthcare practitioners can operate within closed off silos. Joining an national organization that brings together doctors from a range of disciplines can provide just the perspective you need.

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Why is It Hard to Admit--and Learn From--Mistakes? 

Posted by margery weinstein May 15, 2015 Categories: practice management professional development

By Brian Chou, OD, FAAO

May 20, 2015

Are you able to admit clinical mistakes--and learn from them?

 

 

 

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Become a Presenter: Share Ideas, Build Your Career 

Posted by margery weinstein May 08, 2015 Categories: professional development

By Justin Bazan, OD
May 27, 2015

By Justin Bazan, ODGiving presentations at optometric conferences introduces you to peers, and allows you to network, build your career--and bring back winning ideas to help your practice grow.

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Revenue Before Cost: Focus on Revenue-Generation, Not Cost-Cutting 

Posted by margery weinstein May 06, 2015 Categories: finance finances practice management

By Ken Krivacic, OD, MBA
May 27, 2015

Investing in revenue-producing practice enhancements leads to profitability more than focusing on keeping costs down.

 
 

 

 

 

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Eight Ways to Compete with Warby Parker 

Posted by margery weinstein May 01, 2015 Categories: marketing practice management

By Lisa Shin, OD
May 13, 2015

Warby Parky is an optical sales powerhouse. Can you practice compete? Here are eight ways to stay ahead of these optical newcomers.

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Small-Town OD: Added Pressure, Added Reward 

Posted by margery weinstein May 01, 2015 Categories: office environment patient experience practice management professional development

By Jennifer Jabaley, OD
May 6, 2015

Practicing in a small town can be a rewarding experience--if you're prepared for the unique challenges of serving patients who you see in your everyday life.

 

 

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Four Steps to Prepare to Sell Your Practice 

Posted by margery weinstein Apr 30, 2015 Categories: exit strategy exiting a practice finance finances practice sale

By Erik Ferjentsik, MBA
May 13, 2015

Four key steps to take early on (as much as five years before a sale) can raise your sale price.

 

 

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Patient Financing: Close the Gap Between Cost and Care 

Posted by margery weinstein Apr 23, 2015 Categories: CareCredit patient financing practice growth

By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
May 13, 2015

Offering patient financing helps your patients to fulfill their treatment plans with the optical goods you prescribe.

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Purchase An Established Practice--and Grow It 

Posted by margery weinstein Apr 09, 2015 Categories: practice growth practice management practice transition

By Dave Anderson, OD
April 22, 2015

Purchasing a long-established practice offers local name recognition and a ready-made patient base. Leverage these pluses in your growth plan.

 

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Use Inventory Tracking Tools to Boost Profits 

Posted by margery weinstein Apr 09, 2015 Categories: ABB OPTICAL GROUP contact lenses finance finances profit and loss

By Thomas Tomasik, OD
April 29, 2015

Carefully tracking your inventory is key to finding the most profitable mix of products to invest in, and identifying where your sales strategy could use improvement.

 

 

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