Review of Optometic Business

By Nathan Bonilla-Warford, OD

There are many excellent—and free--online resources to help ODs find the path to profitability. Here’s a sampler.

By Cheryl Murphy, OD

An OD celebrates 60 years in practice and reflects on his career choice.

By Cheryl Murphy, OD

One of the most complex aspects of the family optometric practice is passing ownership to a son or daughter OD. This is the first in a series exploring family dynamics in multi-generational optometric practices.

By Gary M. Freestone, OD, and Charla Thrash

Offering financing on optical goods and eyecare services is a practice-builder—if you present it to all patients as an extension of their purchasing power.

By Robert Schultz

If you get accustomed to making a comfortable income from a practice with flat growth, you may face a sobering reality when it’s time to sell. Execute a detailed financial plan for continued growth—and reach your financial retirement goals.

By Ally Stoeger, OD

Women are increasingly present in the profession of optometry, and women predominate in optometry schools. So why are female ODs paid less than male counterparts? 

By Pamela Miller, OD, JD

Are you--and all of your associates, partners and part-time staff—fully covered by malpractice insurance? Here are three simple safeguards to protect your practice!

By Rajeev K. Raghu, OD, FAAO

Adding an additional exam lane allows you to see more patients per day and boost gross revenues. Before taking this step, project your growth and personnel capacity to see if the financial rewards exceed the investment.

By Nathan Bonilla-Warford, OD

A new office offers great potential for practice growth—but relocation also requires careful planning and execution.

By Ally Stoeger, OD

Do a spring cleaning of automatic payments and annual fees you have set up on your credit cards. Eliminating unnecessary charges can improve your practice finances.