By Gerald A. Eisenstatt, OD, MBA
Isolating and tracking key financial metrics will allow you to see where you can improve and thereby increase revenues.
By Laurie L. Sorrenson, OD, FAAO
Here are three career-prep steps for optometry school students as graduation nears.
By Harue J. Marsden, OD, MS, FAAO
There is a fine line between collaboration and competition. But when the right balance is struck, ODs can learn from each other and push one another to greater practice success.
By Gina M. Wesley, OD, MS, FAAO
Building a new office literally from the ground up gives you the opportunity to create just the space your patients need and which your practice needs to continue on a path to increasing profitability.
By Brian Blount, OD
Optometrists can discover good ideas in unexpected places—like from their peers.
Fall is a busy time for many ODs. Creating a to-do list can help you to focus on what’s most important to the growth of your practice.
By Donald R. Smith, OD
There are new and creative ways to envision your exit from practice ownership. Begin to plan and act early—to make a huge and positive difference later.
By Marc B. Nelson, OD
Being a solo practitioner can be lonely—but joining a peer business group gives you a team of experts who help you make informed business decisions about growing and managing your practice. Connecting online makes it convenient.
By Pamela Miller, OD, FAAO, JD
Protecting your office from theft and burglary has two action fronts: Equip your office with security enhancements, and institute office procedures so that staff knows what to do if a theft or burglary occurs. Here’s the how-to.
Gordon G. Wong, OD
Moving to a new office space can expand your capacity to better serve patients and max out profits--if you plan carefully.
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