Jobson Professional Publications Group

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An Open Letter to Contact Lens Manufacturers 

Posted by margery weinstein Aug 29, 2013 Categories: contact lenses finances marketing practice management

By Brian Chou, OD, FAAO

Contact lens vendors who sell to optometric practices can be an ODs best friend--if the relationship is productive and mutually beneficial.

 
 
 
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Observations from a New Practice Owner: 4 Keys to Success 

Posted by margery weinstein Aug 26, 2013 Categories: finance finances new graduate numbers practice management

By Maria Sampalis, OD

Becoming a successful new practice owner means taking a multifaceted approach including honing communicating skills, offering competitive pricing of products, delivering superior medical eyecare and investing in advanced technology.

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The State of the Optometric Profession: Optometry Has Excess Capacity 

Posted by margery weinstein Aug 19, 2013 Categories: budgeting finance finances numbers practice management

By Thomas F. Steiner
Director of Research, Review of Optometric Business

AOA Excel recently commissioned Jobson Medical Information to assess the current status of the optometric profession and the future impact of major trends in the business, regulatory and technology environments. This article, the second of three, reports on optometry’s excess capacity.

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Lessons from the Workforce Trenches: After-School Job Takeaways 

Posted by margery weinstein Aug 19, 2013 Categories: finance numbers practice management staffing

By Diane Palombi, OD

The afterschool jobs from your teenage and college years, and the other odd jobs you may have taken before starting your career as an OD can provide great lessons on how to run a high-performing office.

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Advice for New and Experienced ODs: Understand Essential Business Concepts  

Posted by margery weinstein Aug 08, 2013 Categories: finance finances new graduate numbers practice management

By Gerald A. Eisenstatt, OD, MBA

Do you understand and apply essential business concepts in managing your practice? Whether you are a new OD grad or veteran OD, here’s what to know and how to retool.

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Connect the Docs: Make the Connections Required By Healthcare Reform 

Posted by margery weinstein Aug 06, 2013 Categories: finances OD-to-OD learning practice management

By Aaron Lech, OD, FAAO

Is your practice ready for healthcare reform? Now is the time to learn about the healthcare exchanges  and other healthcare providers your practice can connect with to provide total care to patients.

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State of Independent Optometry: Optometry Dominates Primary Eyecare 

Posted by margery weinstein Aug 05, 2013 Categories: finance finances numbers practice management

By Thomas F. Steiner
Director of Research, Review of Optometric Business

AOA Excel recently commissioned Jobson Medical Information to assess the current status of the optometric profession and the future impact of major trends in the business, regulatory and technology environments. This article, the first of three, reports on optometry’s competitive position in the delivery of primary eyecare.

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Women in Optometry: You've Come a Long Way, Doctor 

Jul 22, 2013 Categories: practice management women in optometry

By Diane Palombi, OD

Women optometrists now comprise at least half of all optometry school graduates, but it wasn't always like this. Women in optometry once faced gender stereotypes and condescension. After decades of proven excellence, have women optometrists finally arrived?

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Getting There: Planning a Successful Optometric Career 

By Robert Schultz

Success in practice has many definitions. First, you and your staff must provide the highest level of care to patients. Second, you must manage and grow your practice to be viable in a challenging marketplace.

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Major Threats Faced By Independent ODs 

By Thomas F. Steiner
Director of Research, Review of Optometric Business

Are you aware of the threats facing your practice? Once you recognize the challenges to building your practice, you can profitably move forward.

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