Avoid Profit Drain: Put New Lenses into New Frames
Jay Binkowitz, president of GPN, which produces the business tool The EDGE, spotlights a major drain on dispensary profits: new lenses being put into old frames. He provides an action plan to incentivize staff to increase the percentage of new lenses that are put into new frames. >>READ MORE >>
Protect Your Patients--and Your Practice--When Treating Minors
By Pamela Miller, OD, FAAO, JD
Serving children in your practice is a vital and enjoyable part of the family practice—but protocols for interactions between doctor, staff and young patients must be defined and followed.
Key to Second-Pair Sales: Start the Conversation Early and Provide Discounts
By Rachael Click, OD
Second-pair eyewear sales increase if you start the conversation with the appointment call and continue it all the way to check-out time. The deal clincher: hard-to-resist discounts. >>READ MORE>>
By Bob Schultz
Building your practice takes more than increasing patient volume and practice revenues. You need to make a financial plan and strategic investments. >>READ MORE>>
ROB Fast Fact
Some 42.2 percent of consumers say they will "definitely not" purchase a non-prescription pair of $50+ sunwear over the next six months, according to The Vision Council's VisionWatch Economic Situation Study: April 2012. Another 27.1 percent said they "probably" wouldn't, while 17 percent said they "might or might not." Just 5.1 percent said it was "extremely likely" that they would make such a purchase while 8.6 percent said they "very likely" would.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on selling more sunwear.
Carl Zeiss Vision has announced that i.Terminal 2 by ZEISS, the company's next-generation digital centration device, is now available for shipping and installation in North America. i.Terminal 2 builds on the centration technology that debuted in Carl Zeiss Vision’s original i.Terminal by ZEISS device, which was launched in the US in 2007. Like its predecessor, i.Terminal 2 takes all measurements necessary for standard and personalized lenses with 0.1mm accuracy, and provides sophisticated try-on and consultation features. >>READ MORE>>
Processing Transitions Vantage lenses is different than processing other Transitions adaptive lenses, so Transitions Optical, Inc., has created short video tutorials on how to properly align the lenses--ensuring that patients receive the maximum polarization benefits. A video on how to best present Transitions Vantage lenses and the new variable polarization technology to patients is also available. >>READ MORE>>
ROB Poll Results
ROB Readers Say Interpersonal Issues Break Up Partners and Associates
Asked about the most common cause of optometric partner and associate relationship-enders, 76 percent of ROB readers cited interpersonal difficulties while 6 percent said patients not liking the associate or partner often is the issue, while 12 percent cited poor clinical performance. Six percent said the culprit often is the partner's or associate's inability to keep up with the practice's schedule or workload.